Panvel eCommerce

UX/UI redesign of one of the largest e-commerce sites for beauty and pharmaceutical products in Brazil. Using the Hotjar tool, an insight for improvement on the homepage was identified, increasing the prominence of the search bar. After validation through A/B testing, the new homepage was implemented, resulting in a 10% increase in conversion.

UX/UI Design, Responsive Design, Prototyping, Data Analysis, User Research